About us 



About Heat Doward

Heat Doward Head Office

Our journey
A vision to develop and market brands specifically for a new generation of women is what drove Gillian Franklin to start Heat Doward in May 2000. What began as 5 employees working out of a coffee shop quickly grew into a robust, well-resourced company with over 140 employees. Heat Doward is one of Australia’s largest personal care companies, delivering impressive results since year one.

What do we do at Heat Doward?
Heat Doward develops brands from conceptualisation in-house, acquires brands outright, and manages the marketing and sales distribution of other brands, predominantly across Australia and New Zealand.

What brands do we have in our portfolio?
Heat Doward’s brand portfolio includes essence, ulta3, MUD Makeup Design, Billie Goat, OZK.O Eyewear, Boofhedz Sunglasses and Carlo G Eyewear.

In November 2016, Heat acquired Doward International, and with it has acquired a mix of owned and distribution brands, including iconic brands such as Mason Pearson, Simpkins, bodytools, The Beauty Case, Fleurique, Windsor Grooming Accessories, Speedo, Go Travel, Jack N’ Jill, Kobayashi, the Wheat Bag and many more.

Where will you find Heat Doward brands?
Heat Doward brands are ranged in all national retailers including Priceline, Target, Woolworths, Myer, David Jones, Coles and BigW, as well as over 4000 pharmacies and health food stores nationally.

Our mantra
Heat Doward's mantra is summed up by four words that the staff penned at the beginning of the Heat Journey: creative, dynamic, passionate, smart.
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